Ingleside at King Farm Blog
Posted: Tuesday, February 07, 2012
When it comes to Shopping skills—Age and experience saves.
Do seniors get more for their money? Researchers say they do. After looking over nearly a million grocery receipts, a 2007 university sponsored study revealed the differences between younger and older shoppers:
Those 65 years and older shop nearly eight times a month, compared with six and a half times a month for youngsters. Elders take advantage of discounts more than two-thirds of the time compared with half the time with younger shoppers. The result is that seniors save 3.4 percent more on groceries. Shopping patterns do not support theories that elders go to more discount stores, buy cheaper products, stock up during sales, or cut back on eating but statistics show they receive more value for their purchases. This would indicate what we have known all along: age and experience definitely has its advantages.
The internet has also become a great resource for senior shoppers. Senior friendly shopping website are growing each year. Since seniors control over 70% of all disposable income and currently spend over $7 billion online each year, this is an area that will offer more and more opportunity for convenience and value. This exciting trend is just really kicking into gear now. The Pew Internet & American Life Project stated in a report that the number of seniors who shop online increased by 53 percent between 2000 and 2009.